The floodgates have opened for Grand Theft Auto VI's marketing.
Early on a random Thursday, June 18th, 2026, the marketing push for Grand Theft Auto VI finally began. Rockstar Games announced not only the cover art for its new epic, but also dropped the pre-order date. Preorders will begin on June 25th, 2026 on both PlayStation and XBOX storefronts. Rockstar also indicated that other storefronts will also get preorders (Best Buy, Target, Walmart, and GameStop are expected to be the other storefronts included).
As you can see the sunset with the pink and purple motif is back and harder than ever. The traditional helicopter is on the top left with speedboats harkening back to the the 80s and past GTA game Vice City bringing all the retro-vibes that you can muster.
Additionally, the Rockstar Games website was also updated with a new layout and a new video showing a bit more of Vice City, you can view that on their official website. It seems as though the promised marketing has begun for Grand Theft Auto VI.
Grand Theft Auto VI will launch on November 19th, 2026.
Are you excited for the marketing for GTAVI to begin? Sound off to me on X and let me know your thoughts.